A Complete Local Search Engine Marketing Solution

Below you will find the process of our Complete Local search engine marketing package. If you are interested in SEM services or have additional questions please contact me here.

Discovery

A face to face or conference call to learn more about your business. I want to know what you do and who your customers are and where do you want your business to go. Why do you want to do search engine marketing and what are your goals? I will work with you to determine a budget, outline the services that I can provide your business and set expectations. I will analyze the products and services that your business offers and begin the initial stages of planning your search engine marketing strategy.
1. Identify your competitors
2. Create a general list of keyword phrases customers would likely use to find your website
3. Determine where your website currently ranks in the major search engines including Google, Yahoo and MSN.
4. Analysis of your current website including site structure, meta / title tags, content, internal linking
5. Site content analysis to determine if additional content is needed and if major modifications will need to be made to existing content
6. Identify inbound links pointing to your website
7. Identify local directories, sites and listings that will increase your visibility in the search engines
8. Locate negative reviews and feedback about your business

Production

1. Use the initial keyword list to research additional phrases and create a final keyword list
2. Modify and create optimized content with proper tagging and keyword density
3. Create unique title and meta descriptions for your website
4. If your website needs to be restructured I will make recommendations that will improve its visibility
5. Develop a list of websites for inbound links and business listings
6. Create a strategy to push down and improve negative feedback including positive reviews from customers, video SEO, article submissions, blogs and social media accounts
7. Set up a Google Adwords account, determine budget, develop a keyword list
8. Create sitemap.htm and .xml file
9. Register site with Google Websmaster tools and set up Google Analytics

Implementation

1. Post optimized content on your website. Create keyword rich anchor text and strategically distribute Google Page Rank.
2. Place custom meta descriptions and titles on site
3. Create Adwords campaign, keyword groupings, text ads and place bids
4. Submit site to Google Local Business Center, Yahoo! Local and other directories that will improve visibility
5. QA site content, fix dead links and assure that all optimized pages have been implemented properly

Maintenance

1. Analyze monthly search rankings and provide a monthly report of top 10 keyword phrases2. Make adjustments to website to improve rankings in the major search engines3. Make any updates to content to keep it fresh, repair damaged sections of an optimization
4. Optimize additional pages if they will improve the performance of the SEO campaign 5. Examine the major search engines for negative reviews
6. Take action to remove unfavorable reviews including the creation of positive reviews and utilizing social media, video SEO and blogs
7. Identify additional link building opportunities
8. Analyze Google Adwords Campaign and make adjustments including ad text, bids, changes to landing pages
9. Phone ConsultationHave questions about paid search engine marketing and SEO in Vermont? Feel free to contact me anytime here.