4 Reasons To Start Local Search Engine Marketing Today
By admin at 8 September, 2008, 8:31 pm
Local Search is on the Rise
A recent survey by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions. Whether you own a restaurant or are a florist, users are using the web before they decide which business they are going to visit. Your web presence needs to dominate the search engines in order for you to expand your customer base and ensure that people can easily find your business. Local SEO and paid search will give you the exposure your business needs.
People Are Adopting Local Mobile Search
A report by Nielsen found that 46.1 million mobile data users in the U.S. used mobile search functions in the third quarter of 2007. Of those users 27.1 million searched for local listings. As handset technology continues to improve and become more affordable so will the number of searchers. The iPhone was a major improvement in mobile search technology and a number of competing devices are soon expected to hit the market with Google’s Android operating system. A 2008 study Harris Interactive study found that 57 percent of respondents planned on using their mobile phones for more than just phone calls in the next three years. What are they planning on using them for besides checking the score of the Sox vs Yankees game? To find local businesses! With more than four out of five U.S. adults (85 percent) owning a mobile phone there is a huge amount of opportunity. What better way to find the best Sushi bar when out on the town in NYC than to Google it on your iPhone. You are instantly given a variety of restaurants, reviews, a map, pictures and other relevant business information.
Search is Easier For Customers
In an age when 24 hours is never enough, people want to find information easily and quickly. Don’t make your customers sift through pages of search results to find your business. Besides inconveniencing your customers, they may also stumble upon your competitors in the process. People also understand that it is quicker to use a search engine to find a business than the phone book. Unlike a phone book local SEO and paid search allows you to always have up to date information about your business.
Reach The Right Customers For Less
As a business owner you are always looking for the best return on an investment. Local search engine marketing offers the lowest cost per lead of any form of advertising. According to a study by Piper, Jaffray & Company, the average cost per lead generated by local search is $0.29. How much was that last ad you took out in the local paper? Local Internet marketing also allows you to put your website in front of people that are actually looking for your particular product or service because a search page is relevant to a users search. Why would you want your Italian restaurant advertisement next to a used car dealership? There is no more playing the numbers when you are utilizing the precision targeting of local search engine marketing.
Schedule a Free Consultation to learn more about my Vermont SEO and paid search services by calling 860-335-5286.
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